Asia’s first product collaboration between label and virtual personality - The SBTGxRae Capsule Collection
The capsule collection will be up for pre-order exclusively at the Culture Cartel 2020 virtual convention on 5 December
Singapore, 30 November 2020 – Virtual personality Rae (@here.is.rae) proudly unveils a 4-piece capsule collection created in partnership with popular cult label SBTG. This is an impressive accomplishment for virtual personality Rae, marking Asia’s first product collaboration between the virtual world and reality. The capsule collection will debut exclusively at Culture Cartel 2020 and be available for pre-orders on 5 December 2020.
A renowned label among the sneaker head community, SBTG (@mr_sabotage) is a cult brand founded by Singaporean sneaker design pioneer Mark Ong. SBTG has attracted the attention of celebrities such as American rock band Linkin Park’s frontman Mike Shinoda, who is also one of Rae’s followers on Instagram. No stranger to bucking societal expectations, partnering with Rae embodies Mark’s audacious streak in his personality and designs.
“SBTG started out as a pioneer in the field of sneaker design and I see this trailblazing spirit manifested in my first collaboration with a virtual personality. Working with Rae has been a delightful and inspiring endeavour. The first of its kind in Asia, I believe the novel SBTGxRae capsule collection will enrich our street art and culture, and redefine the boundaries of brand collaborations,” enthused Mark Ong.
For anyone who loves street culture, a collaboration with the highly sought-after SBTG brand to create a product line would seem unreal to most – except for virtual personality Rae. The collaboration was conceptualised after Rae’s debut as the face of the 2020 Monsoon Patrol campaign1. A shared love for skateboarding catalysed Mark’s and Rae’s decision to deepen their partnership, resulting in the SBTGxRae capsule collection.
“Launching the SBTGxRae collection with Mark is an amazing dream come true. The purple rose and skull represent the mystery, creativity and individuality that I see in myself and my design philosophies. Imagination is a big part of my reality, and it has empowered me to be infinite in this digital realm I live in. I love the diversity and openness one finds in street culture. I can’t wait to see fans of street culture wearing these cool designs and putting their own spin on these pieces. Not to mention, we're dropping an exclusive pair of Air Jordan 1 customised by Mark too!” enthused Rae.
Mark Ong on the SBTGxRae collection design
The capsule collection centres around a symbolic gesture of SBTG handing over a purple rose to Rae with a skull within. The collection consists of a Champion®️ Tee, an Aloha shirt, a pair of socks and a skateboard. Designer Mark Ong wanted to build the collection featuring versatile apparel one would wear before, during or after a day of skating. He said: “We could skate in either one of the tops and change into the other one right after the session to go for dinner and drinks.”The
With each purchase from the capsule collection, one will be eligible to participate in a raffle to score a one-of-a-kind pair of Nike Air Jordan 1 in a unique SBTGxRae colourway.
The limited-edition SBTGxRae capsule collection will be available for pre-order on 5 December at Culture Cartel 2020, exclusively at www.sbtgsurplus.com.
1 The Monsoon Patrol is a collaboration between Limited EDT and SBTG. Limited EDT is the first dedicated sneaker boutique founded by Mandeep Chopra while SBTG is founded by sneaker design pioneer Mark Ong. For more information, please visit https://tinyurl.com/yyamrs5r.
