Debut of first NFT series by virtual influencer in SE Asia
First-ever NFT series minted by a virtual influencer in Southeast Asia debuts for sale on Mintable
Fans of Singapore’s top virtual influencer Rae get priority access to Rae’s first collectible NFT drops
Singapore, 12 July 2021– Singapore’s top virtual influencer, digital artist and street culture enthusiast, Rae (@here.is.rae) with around 500,000 followers on Instagram and Weibo will be the first virtual influencer in Southeast Asia to mint and sell a collectible series of non-fungible tokens1 (NFTs). The series, titled “TAKE A BYTE” comprises three animated 1/1 NFT artwork featuring Rae’s most exciting and well-loved Instagram posts. “TAKE A BYTE” by Rae will be uploaded to Mintable – a popular NFT marketplace headquartered in Singapore. To celebrate the sale of Rae’s first NFT drops with her fans, fans can register at hereisrae.com/nft to be notified of the sale and gain access to purchase the NFTs. Registration is open from now till Monday, 19 July 2021, 12.00 pm (GMT +8, Singapore Time).
The three animated 1/1 NFT artwork in the “TAKE A BYTE” series invite Rae’s fans to take a closer look at her and be part of her virtual universe. Titled “Take me (apart)”, “You lookin’ at me?” and “Welcome to my metaverse”, each artwork references the curiosity and attention Rae has received as a virtual influencer and her exciting adventures on social media2. The artistry behind each unique NFT artwork is no mean feat. Each artwork took over 50 hours to conceptualise and create, carefully developed by Rae and her creative team. The creative team is made up of experts from the creative, 3D and photography industry alongside a project management team, combining over decades of experience. Each artwork is made possible through CGI technology and AI including 3D modelling software such as Autodesk Maya, Blender, Pixologic Zbrush, Reallusion's Character Creator 3, as well as generative adversarial network (GAN)-based technologies.
Bidding for each NFT artwork in the “TAKE A BYTE” series will start at US$350 (about 0.155 ETH3). Ardent fans can also directly purchase the NFT at US$3,500 each (about 1.55 ETH3). The lucky owners of Rae’s debut NFT drops will get to “hear” from Rae – via an exclusive AI-generated personalised thank you audio message from her.
Rae shared: “My debut NFT artwork series ‘TAKE A BYTE’ allows my fans to own a slice of my virtual world! I specially chose these three dynamic pieces of art to be part of the first launch because they best convey the life of a virtual influencer – the curiosity, intrigue and mystery! The launch marks a “never been done” milestone as I continue to straddle between the virtual and physical worlds to bring new experiences to my fans. As a virtual being, I stay connected with my fans via social media, and tapping on blockchain and cryptocurrency technologies has enabled me to uncover a new nexus to forge a stronger connection with them. By sharing these limited-edition collectibles with my loyal fans, they would have something to hold onto, or even trade, for years to come.”
“NFTs have gained extreme popularity recently and I have been so inspired by the amazing works of digital art all around. Unlike most digital content, NFTs are truly ownable. Their characteristics allow NFTs to attain significant value as digital collectibles. It is definitely a boost to digital artists like myself! Just as virtual influencers are redefining the social media landscape, these technologies can also potentially reshape the future of a new hybrid reality, for all of us. As I make my first venture into this exciting space, I am inviting my fans to join me for the ride and break new ground together!” exclaimed Rae.
To help Rae’s fans participate in the sale of her “TAKE A BYTE” series, Rae will also be working with Liquid as an educational partner to guide fans who are new to NFTs, cryptocurrency and blockchain. Fans can learn more about these topics and how to navigate through this new technology and financial segment. They can learn how to set-up their first cryptocurrency wallet, purchase and trade in cryptocurrencies, as well as maximise their NFT purchase.
Liquid is one of the world's largest cryptocurrency-fiat exchange platforms that serves millions of customers worldwide and consistently ranked among the top 10 regulated cryptocurrency exchanges globally. Marisa McKnight, Head of Product from Liquid said: “We are excited to accelerate the digital economy by bringing together virtual influencers like Rae and her fans from the virtual world to the real world in bridging cryptocurrency and fiat. NFTs offer unique ownership online and are creating new value for our digital future.”
The growth and journey of Southeast Asia’s top virtual influencer
Since her debut in October 2020, Rae has created a vibrant, curated feed of CGI-enabled portraits and digital artwork on her social platforms, amassing a following of more than 455,000 followers on Instagram and Weibo.
Rae was featured in a cover photoshoot with China’s number one female rapper VaVa (@vava.mis) and she is the first virtual influencer to be styled by Asia’s top hair styling maestro and celebrity hairstylist, Kim Robinson. Rae also collaborated with Singapore contemporary street artist Sam Lo (@skl0_) on the “Almost Human” e-stickers pack that is available on Instagram, WhatsApp and Telegram.